Bridging the Gap

Received a special offer from the Gap the other day. I just have to spend another $441 on my Gap credit to be upgraded to Silver status. The benefits of Silver status include:

• Free online shipping
• Choose your own Sale Day
• Special Gap Silver events like Triple Rewards

According to the missive sent to me by the Gap, I am "so close."

One needs to spend $800 on their Gap card to qualify for silver status. I'm not even halfway there, and yet I'm "so close."

Guess you don't need basic math skills to be in marketing...